According to Precise TV's latest survey, 91% of Gen Alpha plays games but trails YouTube in use, ad recall and driving purchases.
https://venturebeat.com/games/precise-tv-gen-alpha-gaming-media-habits-summer-2024/?utm_source=dlvr.it&utm_medium=blogger
https://venturebeat.com/games/precise-tv-gen-alpha-gaming-media-habits-summer-2024/?utm_source=dlvr.it&utm_medium=blogger