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Playtika CEO Robert Antokol interview — Why player retention matters now

Robert Antokol, CEO of Playtika, believes we’re in the middle of the revolution. But when he describes what it is, it can sound like old news. Antokol believes mobile games and other types of games can benefit from strategies around retention, or keeping existing players happy. Game companies can drive retention higher with live operations […]
https://bit.ly/3t2mzcx

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